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ENBIS Course: Consultancy Skills: Storytelling with Data
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Description
ENBIS Course: Consultancy Skills: Storytelling with Data
Part of the ENBIS-26 Florence conference.
Instructor
Winfried Theis (Kufuu Consulting)
Morten Bormann Nielsen (Danish Technological Institute)
Overview
Communication is the core of any consultancy, whether you are working in academia or business and industry. And the most powerful way to communicate is to tell a good story! But what makes a story good, depends also on the audience you speak to.
In this interactive workshop you will learn
- why stories are so powerful.
- how to understand, who your audience is and what they need or expect from your story.
- how to transform your analysis and insights into a story, and thereby make it more memorable.
- what is needed to transform your plots into tools to support the story of the data, or even tells the story without a lot of explanation.
- a method to make your slides much more effective.
The workshop will alternate between short presentations and hands-on sessions applying the concepts to examples.
Short bios
Morten Bormann Nielsen is a chemist and Product Manager at the Danish Technological Institute. He has implemented data-driven methods in more than 20 companies in the past 5 years and frequently runs workshops teaching tools like Design of Experiments to R&D teams in companies of all sizes ranging from big pharma to single-founder start-ups.
Morten is a passionate promoter of statistical tools and a firm believer in taking a pragmatic approach to this process – including the view that a simple tool that gets used is better than a perfect tool that sits in a drawer.
Winfried Theis is a very experienced statistical consultant and data science expert. He founded Kufuu Consulting in 2025 to support companies to develop and scale solutions, particularly in connection with the energy transition. But the core of the work is to help companies to understand, what they already know, what they actually need to know, and how they can use this knowledge to improve their business. All this with a particular focus on supporting the change management crucial for the sustainable success of any solution.
Before going independent, Winfried worked 14 years at Shell first as internal consultant supporting mainly product and process development, but also worked on scenario modelling and communication. Then he became Data Science Lead and helped to build the data science capability, finding the right data professionals and created the competency and learning framework to ensure a continued growth of the data capability.
Previous to Shell Winfried worked at Unilever R&D supporting consumer intervention studies and in particular the Sensory, Perception and Behaviour department for four years.
Winfried holds a PhD in applied statistics from the University of Dortmund. Currently he is also the President Elect of the European Network of Business and Industrial Statistics.