Sep 13 – 15, 2021
Online
Europe/Berlin timezone

Evaluating and Monitoring the Quality of Online Products and Services via User-Generated Reviews

Sep 13, 2021, 3:45 PM
30m
Room 2

Room 2

Speaker

Qiao Liang

Description

User-generated content including both review texts and user ratings provides important information regarding the customer-perceived quality of online products and services. The quality improvement of online products as well as services will benefit from a general framework of analyzing and monitoring these user-generated content. This study proposes a modeling and monitoring method for online user-generated content. A unified generative model is constructed to combine words and ratings in customer reviews based on their latent sentiment and topic assignments, and a two-chart scheme is proposed for detecting shifts of customer responses in dimensions of sentiments and topics, respectively. The proposed method shows superior performance in shift detection, especially for the sentiment shifts in customer responses, based on the results of simulation and a case study.

Special/invited session

Invited by Session: Data-Driven Methods for Quality Modeling and Monitoring

Keywords online reviews, statistical process control, text mining

Primary authors

Presentation materials

There are no materials yet.