Big data analytics for SMEs

• Pernille Rydén (University of Copenhagen)
• Shirley Coleman (ISRU, Newcastle University)

SMEs have the advantages of being flexible and agile but have the limitations of a more limited pool of in-house expertise. The welcome proliferation of data and the new wave of digital communication through Industry 4.0 mean that there are opportunities to be grasped. The necessary skills, however, may be outside of the skill-set used to set up the SME. To develop a data analytical capability, SMEs need to take action. In this webinar Pernille Rydén will present research on facilitating big data transformation in Danish SMEs with insights for managers and Shirley Coleman will discuss engagement in university partnerships with an example from a Knowledge Transfer Partnership.