Conveners
Design of experiments 3
- Steven Gilmour (King's College London)
Online experimentation is a way of life for companies involved in information technology and e-commerce. These experiments allocate visitors to a website to different experimental conditions to identify conditions that optimize important performance metrics. Most online experiments are simple two-group comparisons with complete randomization. However, there is great potential for improvement...
Mixture choice experiments investigate people's preferences for products composed of different ingredients. To ensure the quality of the experimental design, many researchers use Bayesian optimal design methods. Efficient search algorithms are essential for obtaining such designs, yet research in the field of mixture choice experiments is still not extensive. Our paper pioneers the use of a...