Speaker
Dr
Eric Nyarko
(University of Ghana)
Description
In applications often paired comparisons involving competing alternatives of product descriptions are presented to respondents for valuation. For this situation, exact designs are considered which allow efficient estimation of main effects plus two plus three attribute interactions when all attributes have two levels. These designs allow significant reduction in the number of alternatives which can be used to address industrial and business problems.
Primary authors
Dr
Eric Nyarko
(University of Ghana)
Prof.
Kwabena Doku-Amponsah
(University of Ghana)
Dr
Isaac K. Baidoo
(University of Ghana)